— Latest update: March 2022 —
Japan is the third largest market in the world for cosmetics and personal care products. Even though the global pandemic resulted in a significant drop in consumer traffic and inbound tourism, the domestic market continues to grow.
The Japanese cosmetic industry is comprised of around 3,000 companies and Skincare remains the most important category in the cosmetics market, with successful subcategories including sensitive skincare and natural/organic cosmetics.
EU-Japan Centre, The Japanese cosmetics and quasi drugs market report, 2022
Gyokai Search, Cosmetic Industry, 2021
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No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.