— Latest update: March 2022 —
Japan is the third largest market in the world for cosmetics and personal care products. Even though the global pandemic resulted in a significant drop in consumer traffic and inbound tourism, the domestic market continues to grow.
The Japanese cosmetic industry is comprised of around 3,000 companies and Skincare remains the most important category in the cosmetics market, with successful subcategories including sensitive skincare and natural/organic cosmetics.
Do you want strategic insight of how to succeed in the Japanese cosmetics and quasi drugs market?
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.