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Japan’s cosmetic market is growing at a fast pace, and companies are observing a steady increase in their sales. Japan’s domestic cosmetics market attained a value of 2,471 billion yen in FY2016, an increase of 2.9% relative to the previous year. Inbound tourism contributed largely to a stable market, and all cosmetic categories have exceeded the sales of FY2015. Skincare remains the most important category with over 46% of the market, with successful subcategories including sensitive skincare and natural/organic cosmetics. In the men’s cosmetic market, odour controlling haircare products have been popular.
Yano Research Institute, Cosmetic Market in Japan: Key Research Findings, 2017
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