Cosmetics & Perfumes

Japan’s cosmetics market is widely regarded as one of the most sophisticated and competitive markets worldwide, with over 1000 cosmetics companies – both foreign and domestic – operating in japan. However, the Japanese market is dominated by a series of domestic manufacturers which control a significant share of the market. The largest domestic cosmetics manufacturers are Kanebo, Shiseido and Kao, which each occupy a 10-15 share of the cosmetics market. However, as in the retail and fashions sectors, the brand appeal of certain high end European cosmetics – particularly from France – have a significant standing in the Japanese market.

Australian Trade Commission, Cosmetics to Japan, 2013

Japan’s domestic cosmetics market attained a value of 2,320 billion yen in the 2013 financial year, an increase of 1.3% relative to the previous year. This second consecutive year of growth extended to all subsectors of the cosmetics industry, including skincare, makeup, hair care, fragrance, and men’s cosmetics. The Japanese cosmetics market has been steadily maturing over the last few years due to various social reasons such as Japan’s declining birth-rate and ageing population. As result, the cosmetics markets for Japanese seniors and for men are likely to expand significantly in the coming years.

Yanoresearch, Cosmetic Market in Japan: Key Research Findings, 2014

Table of Contents

• Distribution of Demand
• Openness of the Market
• Market Entry
• Legal Conditions for Exports
• Perfumery
• Establishment of the Japan Cosmetic Center
• Expert Reports
• Further Reading
• Relevant Organisations and Trade Fairs