Confectionery

Despite weak economic growth, Japan still possesses the largest and most mature confectionary market in the Asia-Pacific region. In particular, demand for sugar confectionary is expected to grow rapidly between 2012-2017, helped by increased competition between pharmaceutical companies – marketing medicated sweets and vitamin-enriched lozenges – as well as ordinary companies selling more traditional Japanese confectionary. However, it is important to realise that Japanese consumers prefer many flavours which would seem exotic or unconventional to Western palates, such as green tea, soy sauce and watermelon. Furthermore Japan has many holidays where it is customary to give special types of confectionary. It is therefore important to familiarise yourself with Japan’s attitudes and appetites if you are to successfully enter the Japanese confectionary market.

Trends and Developments in the Confectionary Sector in Japan, 2013

Table of Contents

• Overview
• Expert Report
• Annual Report
• Further Reading
• Relevant Organisations and Trade Fairs