— Latest update: March 2022 —
The Japanese processed food market has traditionally been regarded as difficult to enter as regulations are very strict. However, it has enormous potential. Frozen foods consumption has doubled over the past two decades and continues to grow. At-home cooking has been gradually declining, and there is a growing demand for convenient ready-to-eat meals. The COVID-19 pandemic also influenced consumers as they have increasingly sought foods and drinks to prepare at home that are as delicious as restaurants, easy-to-prepare and healthy. This trend has opened up the market for foreign investors. Several factors influence the growth of the frozen foods market in Japan: the growing elderly population, a large number of single-member households, increased participation of women in the labour force, and so on.
How can EU exporters of fruits and vegetables use the important EPA concessions to export their products to Japanese markets?Import trade concessions are contained in the EPA for EU exporters of fresh
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.