Japan is the fourth largest e-commerce market behind China, the United States and the United Kingdom. With Internet penetration estimated at 92% of the population, Japan represents a significant market opportunity. This report titled "Market Entry to Japan Via E-Commerce" is meant to be a “how-to guide” that provides overseas ecommerce merchants with a detailed overview of the Japanese market. It presents the main players of the e-commerce market in Japan, and take a close look at useful contacts. In addition, this report provides information about operating costs and discusses the basic requirements to sell online in Japan. Finally it presents various recommendations to EU companies for a successful ecommerce market entry.
About the Expert:
Mr Marc Fuoti has 30 years of experience operating businesses in a multicultural environment in Japan including almost 20 years as a senior executive in advertising and entertainment. Since October 2005, he established his own consulting firm, Big Picture International K.K. (BPI), and has worked with large corporate clients such as Universal Pictures Japan, Microsoft, and Qualcomm. Mr Fuoti’s primary expertise includes business strategy, business development and market entry to Japan. He is an e-commerce expert. Click here to access his profile page.
The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information")
Picture: Selling Online
Copyright: From public domain
What should you know when entering Pharmaceutical market in Japan? Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in
How to generate and manage knowledge in multi-cloud environments; the iKaaS project approach.Nowadays, the pervasiveness of IoT devices in Smart Cities (let them be sensors/actuators, personal devices
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.