Webinar 120: Market Entry to Japan via Ecommerce

19-06-18 | 10:00 h - 11:00 h

What are the key factors for a successful entry into the Japanese ecommerce market?

Japan is the world’s fourth largest ecommerce market with annual growth estimated at 9.1% in 2016 to ¥15.136 trillion. Ecommerce offers excellent means of entry into the Japanese market as it is scalable, relatively low-cost and enables merchants to retain control over their business operations. This webinar is meant to be a practical “how-to guide” that provides overseas ecommerce merchants with a detailed overview of the Japanese market along with all the basic requirements to sell online in Japan.

The webinar is targeted to European SMEs seeking to enter the Japanese market, specifically ecommerce merchants.

Registration deadline: 18/06/2018

What you will learn during this webinar?

In 40 minutes from your desk, discover how to:

  • Navigate Japanese Customs to import your products into Japan
  • Sell to sophisticated and affluent Japanese consumers
  • Market and promote your products in a way that maintains their unique appeal but speaks directly to Japanese consumers
  • Manage social media activities
  • Avoid many of the pitfalls that foreign companies struggle with in Japan
  • Cost-effectively launch your online business in Japan
  • Expand into wholesale and retail sales opportunities

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Marc Fuoti (Big Picture International). Mr Fuoti has 30 years of experience operating businesses in a multicultural environment in Japan including almost 20 years as a senior executive in advertising and entertainment. Since October 2005, he established his own consulting firm, Big Picture International K.K. (BPI), and has worked with large corporate clients such as Universal Pictures Japan, Microsoft, Qualcomm, and HMV as well as a number of innovative technology companies, start-ups and early stage ventures. Mr Fuoti’s primary expertise includes business strategy, business development and market entry to Japan. He is an ecommerce expert. 
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office