Japan has the oldest population in the world. Declining birth rates and increasing longevity is causing the emergence and steady growth of the so-called "silver market”, a rapidly growing class of consumers who are interested in healthcare-related products and services aimed at the elderly.
Japanese industries are quickly responding to the shifting appetites and requirements of their ageing customers with innovative new ideas and commodities. Japan is currently in the early stages of this demographic transition; and as more Western countries begin to find themselves in this position, Japanese companies will be well placed to dominate this new and highly lucrative market.
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