05-06-18 | 10:30 h - 11:30 h

Webinar 119: Explore Business Opportunities in European Outbound Tourism to Japan

How can European SMEs in tourism retail and distribution business compete with global OTAs?

About Tourism

Japan has a vibrant tourism market and is becoming an increasingly attractive destination for international travellers.

Restaurants & Catering

Japan’s food industry is closely related to its economy. Changing habits are reflected in the decrease of traditional, family-run restaurants, which are steadily being replaced by new chain restaurants. The increased number of visitors to Japan is likely to benefit the sector.


In 2017, 28,690,900 foreigners have visited Japan. This represents a 19.3% increase relative to the year before. Historically, Japan has had an economically weak hotel sector which has not reached the levels expected of the world’s third largest economy.

Tags : Tourism
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