25-05-21 | 10:30 h - 11:30 h CET

Webinar 172: Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs

What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows?

05-06-18 | 10:30 h - 11:30 h

Webinar 119: Explore Business Opportunities in European Outbound Tourism to Japan

How can European SMEs in tourism retail and distribution business compete with global OTAs?

Cool Japan

The wide range of potential benefits to be gained from doing business with or in Japan can perhaps be best demonstrated by the considerable global popularity of Japanese culture.

About Tourism

Japan has a vibrant tourism market and is becoming an increasingly attractive destination for international travellers.

Restaurants & Catering

Japan’s food industry is closely related to its economy. Changing habits are reflected in the decrease of traditional, family-run restaurants, which are steadily being replaced by new chain restaurants. The increased number of visitors to Japan is likely to benefit the sector.


In 2019, 31,88 million foreigners have visited Japan. This represents a 2,2% increase relative to the year before. Historically, Japan has had an economically weak hotel sector which has not reached the levels expected of the world’s third largest economy.

Tags : Tourism
Subscribe to RSS - Tourism