Strategy

There are many reasons for wishing to establish or expand your business in Japan.

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies.

E-Business is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market.

Establishing an office in Japan will allow you to enter the Japanese market and have direct contact with customers and possible partners.