Strategy

There are many reasons for wishing to establish or expand your business in Japan.

Because of a wide range of historical, geographical and social factors, decision-making in Japan is a much more group-oriented activity than in Europe, and Japanese businessmen are as a result much more interested in preserving group harmony and ensuring as broad a co

Consumers must be aware of you in order to purchase your product. So how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies.

E-Business is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market.

Establishing an office in Japan will allow you to enter the Japanese market and have direct contact with customers and possible partners.