About Starting a Business in Japan

 Latest update: June 2022 

Direct Selling

 Latest update: March 2022 

Distribution Channels

 Latest update: June 2022 

Marketing & Advertising

 Latest update: May 2022 

Negotiation Process

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.


Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies.

Presentation: Challenges of the Japanese Market

About the Presentation This presentation addresses the various barriers to the Japanese...

Report: Japan Entry Strategy

About the ReportThis report on ‘Japan Entry Strategy’ provides answers to key questions...

Selling Through e-Commerce

 Latest update: June 2022 

Selling Through Intermediaries

If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary.

Webinar 04: Japan Entry Strategy

What are the major Entry Strategies and which legal structure in Japan is optimal for my...

10:30 - 11:30