Presentation: Challenges of the Japanese Market

About the Presentation 

This presentation addresses the various barriers to the Japanese Market from a cross-cultural perspective. Its objectives are threefold: To outline and explain the challenges and potential opportunities of the Japanese market, to address the practical issues involved in breaking into this market, and finally to give you some idea of what is expected of you by Japanese customers and business partners.

About the Experts

About Starting a Business in Japan

There are many reasons for wishing to establish or expand your business in Japan, and also many different ways to enter the Japanese market.

Report: Japan Entry Strategy

About the Report

This report on ‘Japan Entry Strategy’ provides answers to key questions such as: ‘Why invest in Japan?’, ‘Which are the key steps in entering the market?’ and ‘What are the major entry strategies?’ Vital information regarding legal requirements, partnerships, franchising and licensing are also covered in this comprehensive report.

About the Expert 

Negotiation Process

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.

25-02-14 | 10:30 h - 11:30 h Brussels time

Webinar 04: Japan Entry Strategy

What are the major Entry Strategies and which legal structure in Japan is optimal for my business requirements? 

Marketing and advertising

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

Distribution Channels

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.


Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies.

Selling Through e-Business

E-Business is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market.

Direct Selling

Establishing an office in Japan will allow you to enter the Japanese market and have direct contact with customers and possible partners.

Tags : Strategy


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