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Strategy

About Starting a Business in Japan

There are many reasons for wishing to establish or expand your business in Japan, and also many different ways to enter the Japanese market.

Direct Selling

Establishing an office in Japan will allow you to enter the Japanese market and have direct contact with customers and possible partners.

Distribution Channels

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

Marketing and advertising

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

Negotiation Process

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.

Partnership

Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies.

Presentation: Challenges of the Japanese Market

About the Presentation This presentation addresses the various barriers to the Japanese...

Report: Japan Entry Strategy

About the ReportThis report on ‘Japan Entry Strategy’ provides answers to key questions...

Selling Through e-Business

E-Business is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market.

Selling Through Intermediaries

If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary.

Webinar 04: Japan Entry Strategy
25
FEB
2014

What are the major Entry Strategies and which legal structure in Japan is optimal for my...

10:30 - 11:30