Strategy

There are many reasons for wishing to establish or expand your business in Japan, and also many different ways to enter the Japanese market.

Establishing an office in Japan will allow you to enter the Japanese market and have direct contact with customers and possible partners.

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

According to Minato Kadoi analysis, in Japanese negotiation styles, it is certain that the Japanese value creating a trusted rapport with their counterparts as a pre-requirement before negotiations.

Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies.

About the Presentation This presentation addresses the various barriers to the Japanese...

About the ReportThis report on ‘Japan Entry Strategy’ provides answers to key questions...

E-Business is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market.

If establishing a local office in Japan does not seem like the right solution, it might be wise to use an intermediary.