Sports

'About Japan' webinar series 196: Sports equipment market in Japan

JUN

2022

What business opportunities are there for EU SMEs in the Japanese sport equipment market...

10:30 - 11:30

Report: Sports Equipment Market in Japan

The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s...

Sports

Japan seems to be a country hungry to increase sports and the sports industry within Japan. In 2011 it formulated its first ‘Sport basic plan’ that aimed at promoting sports among different age groups, enhancing international exchanges, competitiveness.

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