Silver Market

02-02-21 | 15:00 h - 16:00 h CET

Webinar 163: Japanese Consumers' Behavior (by age and gender)

Which consumer groups are the most relevant in the Japanese market, which attitudes to they have and what is their preferred way of consumption?

First Approval of a Robotic Suit as a Medical Device

On 10 November 2015 the Medical Equipment and External Diagnosis Subcommittee of the MHLW's Pharmaceutical Affairs and Food Sanitation Council approved a robotic exoskeleton developed by the company Cyberdyne to assist physically challenged people. It was mainly developed as a new medical device for orphan neural-muscular diseases.

15-12-15 to 15-12-15 | 10:30 h - 11:30h GMT +1

Webinar 58: Ambient Assisted Living Market in Japan

What is the current status of the Japanese Ambient Assisted Living (AAL) market? Which areas would be of particular interest for European companies ?

In Japan, the Ambient Assisted Living (AAL) concept is not as widely known as in Europe. Some limited projects have been implemented but the governmental funding so far has been limited. As a way to cope with the ageing population, the Japanese government, for instance, has prioritised increased use of robotics technologies for providing care to the elderly.

Report: Silver Market - Providing Products & Services for an Ageing Population

About the Report

Dr. Silke Bromann offers an in-depth analysis of Japan’s ageing population and the new opportunities it creates for businesses. She examined how elderly citizen’s demand for new products and services creates new markets opportunities, known as the “Silver Market”. She then categorised these products and services into three main groups; medical care and consumer products for the elderly and services aimed at an ageing population.

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