Silver Market

Differences among Generations

 Latest update: May 2022 

Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.

First Approval of a Robotic Suit as a Medical Device

On 10 November 2015 the Medical Equipment and External Diagnosis Subcommittee of the MHLW...

Report: Ambient Assisted Living Market in Japan

About the Report:The low birth rate, increasing longevity and the rapid pace of ageing...

Report: Japanese Consumers' Behavior (by age and gender)

About the Report This report provides an overview of the current situation on the Japanese...

Report: Silver Market - Providing Products & Services for an Ageing Population

About the Report Dr. Silke Bromann offers an in-depth analysis of Japan’s ageing...

Webinar 163: Japanese Consumers' Behavior (by age and gender)

Which consumer groups are the most relevant in the Japanese market, which attitudes to...

15:00 - 16:00
Webinar 58: Ambient Assisted Living Market in Japan

What is the current status of the Japanese Ambient Assisted Living (AAL) market? Which...

10:30 - 11:30