Organic Produce

Organic Food

Organic food is one of the most recent trends in Japan, especially when it comes to health and sanitary concern.

24-03-15 to 24-03-15 | 10:30 h - 11:30h GMT +1

Webinar 36: Organic and Health Foods in Japan

What are the characteristics of the Japanese market for organic and health food?  Which future market development can be expected and how can the attitude of Japanese consumers towards organic and health foods (from abroad) be described? How can European companies enter the Japanese food market in an efficient and effective way? 

Organic Produce

Organic farming represents a new trend in the Japanese agricultural scenario, even though this type of agriculture is still small in Japan. Before the 1950s, the use of fertilisers was extremely rare, making traditional cultivation organic.

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