Cool Japan

The wide range of potential benefits to be gained from doing business with or in Japan can perhaps be best demonstrated by the considerable global popularity of Japanese culture.

Tags : Culture, Media

About Media

Just as in the rest of the world, the media industry in Japan is going through an increasingly rapid transformation due the arrival of new technologies such as smartphones and iPads, as well as the increasing popularity of new media


The publishing industry is going through a deep renovation. Even though the numbers still appear to be quite positive, especially for the newspaper industry if compared to European or American ones, the downward trend has been continuing for some years now.


Japan is the world’s third-largest advertising market after the US and China. Japan’s advertising expenditures for calendar 2017 totaled ¥6,390.7 billion, an increase of 1.6% compared with the previous year’s figure.

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