Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.
If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.
Consumers must be aware of you in order to purchase your product. But how do you become known on the market?
Japan is the 4th largest e-commerce market globally with a vast number of its population...
About the Report This report provides an overview of the current situation on the Japanese...
About the Report This report presents an overview of trends and opportunities on the...
Which consumer groups are the most relevant in the Japanese market, which attitudes to...
Do you want strategic insight, tactical guidance and real-life examples of how to succeed...
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