Marketing

16-02-21 | 10:30 h - 11:30 h CET

Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona

Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snack and beverage market?

The aim of this webinar is to present an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and to deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.

The webinar includes:

02-02-21 | 15:00 h - 16:00 h CET

Webinar 163: Japanese Consumers' Behavior (by age and gender)

Which consumer groups are the most relevant in the Japanese market, which attitudes to they have and what is their preferred way of consumption?

21-04-15 to 21-04-15 | 10:30 h - 11:30h GMT +1

Webinar 39: How to develop a robust (digital) marketing strategy in Japan

Why do you need a marketing strategy in Japan?

Each country has its own way of doing business and this is also true of Japan. Knowing the Japanese way of doing business would be useful when marketing your products in Japan. Most importantly, Europe occupies a unique place in the people’s mind-set in Japan, and being aware of this and trying to make use of this would put your products on the right track.

This webinar is targeted at: EU companies seeking to market their products, goods or services, well in Japan. 

Article: Guidelines for B2B Marketing in Japan

Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting), France - June 2014

Tags : B2B, Marketing

Article: Guidelines for B2C Marketing in Japan

Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting), France - March 2014

Tags : B2C, Marketing

Publishing

The publishing industry is going through a deep renovation. Even though the numbers still appear to be quite positive, especially for the newspaper industry if compared to European or American ones, the downward trend has been continuing for some years now.

Marketing and advertising

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

Distribution Channels

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

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