Marketing

21-04-15 to 21-04-15 | 10:30 h - 11:30h GMT +1

Webinar 39: How to develop a robust (digital) marketing strategy in Japan

Why do you need a marketing strategy in Japan?

Each country has its own way of doing business and this is also true of Japan. Knowing the Japanese way of doing business would be useful when marketing your products in Japan. Most importantly, Europe occupies a unique place in the people’s mind-set in Japan, and being aware of this and trying to make use of this would put your products on the right track.

This webinar is targeted at: EU companies seeking to market their products, goods or services, well in Japan. 

Article: Guidelines for B2B Marketing in Japan

Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting), France - June 2014

Tags : B2B, Marketing

Article: Guidelines for B2C Marketing in Japan

Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting), France - March 2014

Tags : B2C, Marketing

Publishing

Altogether, there are some 3,700 publishing companies in Japan (80% of them in Tokyo), which produce together about ¥1.7 trillion-worth of business annually. However, few publishers have their own in-house facilities for printing, binding and sales.

Advertising

Japan is the world’s third-largest advertising market after the US and China. Japan’s advertising expenditures for calendar 2017 totaled ¥6,390.7 billion, an increase of 1.6% compared with the previous year’s figure.

Marketing

Consumers must be aware of you in order to purchase your product. So how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

Distribution Channels

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

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