Related

Marketing

'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market
29
MAR
2022

How to grow your consumer products business in Japan? Japan has the 3rd largest GDP...

10:30 - 11:30
Article: Guidelines for B2B Marketing in Japan

Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business &...

Article: Guidelines for B2C Marketing in Japan

Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business &...

Differences among Generations

 Latest update: May 2022 

Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.

Distribution Channels

 Latest update: April 2022 

Marketing and advertising

 Latest update: May 2022 

Publishing

 Latest update: May 2022 

Report: How to develop a robust (digital) marketing strategy in Japan

About the ReportThis report is intended to assist EU companies in formulating a marketing...

Report: Japanese Consumers' Behavior (by age and gender)

About the Report This report provides an overview of the current situation on the Japanese...

Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona

About the Report This report presents an overview of trends and opportunities on the...

Report: Marketing Challenges when targeting the Japanese market

Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than...

Webinar 163: Japanese Consumers' Behavior (by age and gender)
02
FEB
2021

Which consumer groups are the most relevant in the Japanese market, which attitudes to...

15:00 - 16:00
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16
FEB
2021

Do you want strategic insight, tactical guidance and real-life examples of how to succeed...

10:30 - 11:30
Webinar 39: How to develop a robust (digital) marketing strategy in Japan
21
APR
2015

Why do you need a marketing strategy in Japan?Each country has its own way of doing...

10:30 - 11:30