25-05-21 | 10:30 h - 11:30 h CET

Webinar 172: Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs

What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows?


In the coming years, Japan will host several large-scale international sports events, including the Rugby World Cup 2019 and the 2020 Tokyo Olympic and Paralympic Games.

Pet Products

Pets occupy an important place in Japanese society, and the market for pet products is a multi-billion euro market.


Over the past few decades, Japanese popular culture and the toys associated with it, have become increasingly popular in Europe (Pokémon probably being the most obvious example).

Tags : Toys, Leisure

About Tourism

Japan has a vibrant tourism market and is becoming an increasingly attractive destination for international travellers.

About Leisure

The entertainment industry in Japan has traditionally been characterised by youth-based content. With Japan’s ageing population, the sector is now in a phase of transition as it seeks to adapt to its older audience.


Although the music business in the rest of the world has shifted towards downloads and streaming, in Japan the compact disc is still king. Japan’s domestically recorded music makes up a majority of this market, but Japanese consumers are also known for enjoying Wester

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