Know Your Market

Presentation: Challenges of the Japanese Market

About the Presentation 

This presentation addresses the various barriers to the Japanese Market from a cross-cultural perspective. Its objectives are threefold: To outline and explain the challenges and potential opportunities of the Japanese market, to address the practical issues involved in breaking into this market, and finally to give you some idea of what is expected of you by Japanese customers and business partners.

About the Experts

Opportunities by Market Segment

There are multiple ways to divide the Japanese market, but here some of the more remarkable divisions of the population are outlined. Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behavior of consumers is also of prime importance.

Subscribe to RSS - Know Your Market