This study has the aim of providing a source of inspiration for enhanced EU-Japan dialogue and cooperation on the Digital Economy which is expected to play a key role in unlocking economic growth, competitiveness, as well as in the general improvement of societal wellbeing.
e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.