Food

Case Studies

As the world’s third biggest economy, the Japanese market is an excellent opportunity for European companies to export their products and/or services.

About Food & Beverage

Japan’s status as a cultural superpower is perhaps best exemplified by the global popularity of Japanese cuisine.

Restaurants & Catering

Japan’s food industry is closely related to its economy. Changing habits are reflected in the decrease of traditional, family-run restaurants, which are steadily being replaced by new chain restaurants. The increased number of visitors to Japan is likely to benefit the sector.

Functional & Health Foods

The Japanese food market was valued at US$ 769.5 billion in 2017. It presents element of a well-developed industry regarding aspects ranging from retail to hotel, restaurant and institutional food service.

Meat

The Japanese population is a traditional consumer of seafood, but meat consumption has increased gradually over recent years, especially among the younger generations.

Processed & Frozen Foods

The Japanese processed food market has traditionally been regarded as difficult to enter.

Dairy

Japan is the fourth biggest import country in the world for dairy products.

Confectionery

A positive outlook can be highlighted for the Japanese confectionery market: It represents the sixth-largest domestic market in the world, with retail sales of US$ 9.4 billion in 2017.

Cereals

Japan is both one of the world’s most technologically advanced nations and also a small-scale agricultural producer, making it a major importer of wheat and other cereals.

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