It is often said that the customer is always right or even that the customer is king. The corresponding Japanese proverb says that the customer is God (in Japanese, “okyakusama wa kamisama desu”).
Among Tohoku’s trading partners, Asia and North America account for 73% of all exports from the region. The main trading partners in Asia are China and South Korea. As for imports, Tohoku’s main trading partner is Asia, which accounts for one-third of all imports to Tohoku, followed by the Middle East and Oceania. In Tohoku, the share of imports from Asia is low and that from Oceania is high compared with the rest of the country. The region is specialised in the electrical machinery and food industry sectors.