About Business Culture

As 3rd largest economy in the world, Japan represents a strategic interest for EU companies. The country has the second highest spending worldwide on R&D, and its companies remain amongst the most valuable and technologically advanced in the world.

Aichi Prefecture

Main City: Nagoya

Population: 7,484,000 people, ranking 4/47 prefectures (2015) [1]

Area: 5,153 km2 [2]

Akita Prefecture

Main City: Akita

Population: 966,000 people ranking 38/47 (2019)

Area:  11,638 km2

Aomori Prefecture

Main City: Aomori

Population: 1,246,000 people, ranking 31/47 prefectures (2019)

Area: 9,645 km2

Article: The Japanese Consumer Mindset

Article written by Philippe HuysveldWhen fine-tuning a B2C marketing (and e-marketing)...

Business Meeting Protocol

In order to successfully build a network of Japanese colleagues, proper observance of Japanese business protocol is vital, as one significant faux pas could offend your prospective business partners and cost you a lucrative business opportunity.

Chiba Prefecture

Main City: Chiba

Population: 6,224,000 people, ranking 6/47 prefecture (2015) [1]

Area: 5,156.15 km² [2]

Geographical / Landscape description


Although the Chubu area only comprises about 10% of the national area in geographical terms, it accounts for 20% of the nationwide share in shipments of manufactured goods and is a catalyst driving Japanese economy with its manufacturing base.


The Chugoku Region is located in the western part of Japan. It borders the regions of Kyushu, Shikoku and Kansai, making it a transportation hub for all of western Japan.

Consumption and Shopping Behaviours

 Latest update: May 2022 

Cool Japan & Creative Industry

 Latest update: March 2022 

Do's & Don'ts

Adapting your professional etiquette to the Japanese business environment may seem like a daunting task!

Ehime Prefecture

Main City: Matsuyama

Population: 1,386,000 people, ranking 28/47 prefecture (2015) [1]

Area: 5,676 km2 [2]

Fukui Prefecture

Main City: Fukui

Population: 787,000 people ranking 43/47 prefecture (2015) [1]

Area: 4,188 km2 [2]

Fukuoka Prefecture

Main City: Fukuoka

Population: 5,103,000 people, ranking 9/47 prefecture (2015) [1]

Area: 4,846 km2 [2]

Fukushima Prefecture

Main City: Fukushima

Population: 1,846,000 people, ranking 21/47 prefecture (2019)

Area: 13,784 km

Geography & Culture

Japan is quite isolated in geographical terms and, as is often the case with island countries, many of Japan’s cultural traits and its differences from overseas neighbours are attributed to this geographic isolation.

Gifu Prefecture

Main City: Gifu

Population:  2,033,000 people ranking 17/47 prefecture (2015) [1]

Area: 10,621 km2 [2]

Gunma Prefecture

Main City: Maebashi

Population: 1,973,000 people ranking 19/47 prefecture (2015) [1]

Area: 6,363 km2 [2]

Hiroshima Prefecture

Main City: Hiroshima

Population: 2,845,000 people, ranking 12/47 prefectures (2015) [1]

Area: 8,476 km2 [2]