Cosmetics

Report: Japanese Cosmetics Market Obstacles and Opportunities for European SMEs

About the Report 

The rationale for a dedicated research and business guide for the cosmetics market and industry in Japan has been based on the fact that, although Japan is the second largest cosmetics market in the world, its specificity and complexity prevents European companies, in particular the SMEs, from exploring its full potential. Therefore, the research attempts to provide a contribution towards bridging an apparent information gap. More specifically, the Report attempts to provide an answer to the following questions:

Case Study: Star Nails Bulgaria Ltd. / SME / Have partners in Japan

Star Nails – from BG   

Star Nails - Bulgaria Ltd. was founded in 1993. The company was inspired by the latest manicure trends and became an undisputed market leader. It was a first company that introduced the nail extension system in Bulgaria.

Report: Guidebook for Exporting/Importing Cosmetics to Japan

About the Report:

Although Japan is the second largest cosmetics market in the world and highly relevant for any European exporter, the unique and complicated exporting/importing procedures and requirements, as well as the lack of documentation in English, prevents exploring the full potential of this market.  Therefore, this guide attempts to provide a contribution towards bridging the information gap, covering the whole legal and administrative process of exporting/importing cosmetics to Japan. 

About Biotechnology

Japan has one of the most developed biotechnology sectors in the world, as evidenced by the high number of patents filed. The number of bio venture start-ups peaked in 2013 and  several foreign firms are now trying to enter the market.

Cosmetics & Perfumes

Japan’s cosmetic market is growing at a fast pace, and companies are observing a steady increase in their sales. Japan’s domestic cosmetics market attained a value of 2,471 billion yen in FY2016, an increase of 2.9% relative to the previous year.

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