Article: The Japanese Consumer Mindset

Article written by Philippe HuysveldWhen fine-tuning a B2C marketing (and e-marketing)...


If you are targeting a Japanese company, it is essential to have a thorough understanding of the business model so that you can adapt your approach accordingly.

Consumption and Shopping Behaviours

Traditionally, Japanese consumers have tended to be rather loyal toward brands and to value quality over mass consumption. This is especially true for older consumers in a rapidly ageing population.

Differences among Generations

Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.

Report: Contract Management Vol. 2 "Protection of Consumers' Rights"

About the Report:This report is intended to help EU companies which sell and/or purchase...

Report: Distribution Channels for Fast-Moving Consumer Goods

About the ReportThis report discusses many of the main management and strategic issues for...

Report: E-Commerce in Japan

About the Report:This report covers some basic information on import and specific e...

Report: Get to Know your Client and Adapt

About the ReportIn ‘Get to know your Client and Adapt’, Mr Huysveld focuses on the...

Report: Japanese Consumers' Behavior (by age and gender)

About the Report This report provides an overview of the current situation on the Japanese...

Report: The Country-of-Origin Effect in Japan

About the Report This report follows a research on the impact of product origins in the...

Webinar 163: Japanese Consumers' Behavior (by age and gender)

Which consumer groups are the most relevant in the Japanese market, which attitudes to...

15:00 - 16:00