Beverages

As the world’s third biggest economy, the Japanese market is an excellent opportunity for European companies to export their products and/or services.

Japan’s status as a cultural superpower is perhaps best exemplified by the global popularity of Japanese cuisine.

By confirming its previous trends, the Japanese soft drinks market appears to be in good health: Expansion is continuing as well as ongoing competitivity and market opportunities.

The Japanese liquor market is one of the largest in the world with estimated annual sales of 4 trillion yen and growing consumption in several categories.

When exporting food products, the exporter should be aware of importation procedures, laws and administrative forms, in order to ease this process.