Despite the geographical distance, exporting to Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) import successfully to Japan.
In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).