Beverages

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan. But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

About the Report

This report by the EU-Japan Centre for Industrial Cooperation analyses recent trend in the Japanese wine market. In particular, it discusses the recent surge in growth in Japan's domestic wine market since 2010, as well as the division of the Japanese wine market between traditional high-end European producers, "new world" producers (i.e. Chile) and Central and Eastern European producers. This report also evaluates the potential for further growth within this promising sector.