Beverages

— Latest update: March 2022 —

The Japanese liquor market is one of the largest in the world with an estimated annual sale of 3,5 trillion yen and growing consumption in several categories.

Despite the geographical distance, exporting to Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) import successfully to Japan.

When exporting food products, the exporter should be aware of importation procedures, laws and administrative forms, in order to ease this process.

This report assess the current status of the Japanese coffee, tea and soft drinks markets.

Japan is the world’s 7th largest consumer of beer. A late comer in the market, two of its...

About the ReportThis report by the EU-Japan Centre for Industrial Cooperation analyses...

In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.