Beer

What are the EPA opportunities for EU exporters of wines and spirits & beers to Japan?

The EPA offers important market access opportunities for EU exporters of wines and spirits & beers to Japan as these products can now duty free in Japan. The EPA furthermore guarantees registration and protection of certain EU geographical indications related to these products, as well as acceptance of most of the EU’s oenological practices for wines.

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan. But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

What are the EPA opportunities for EU exporters of wines and spirits & beers to Japan?

About the Factsheet

The aim of this Factsheet is to explain to EU beer and spirits exporters the market access opportunities offered by the EU-Japan Economic Partnership Agreement and in a brief overview, the relevant Rules of Origin and import procedures in Japan. This factsheet takes a close look at the market access in Japan regarding the different types of spirits and beers. It then focuses on the Rules of Origin under the EPA for these spirits and beer products.