03-03-21 | 10:30 h - 11:00 h CET

Export to Japan 15: Markets, Distribution System and Sales Channels for B2B and B2C

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan. But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

Article: Guidelines for B2C Marketing in Japan

Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting), France - March 2014

Tags : B2C, Marketing
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