Agriculture

What business opportunities does the Japanese Smart Farming Technology market offer to European SMEs?

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan. But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

Anja, spol. s r.o. – from SK

From its base in Bratislava, Slovakia, Anja deals with the manufacturing, trade and storage of agricultural products. With a growing presence in Asia, the company wanted to research the feasibility of establishing links with Japan. Moreover, they were keen on adapting Japanese management techniques in their expanding company.

What are the characteristics of the Japanese market for organic and health food?  Which future market development can be expected and how can the attitude of Japanese consumers towards organic and health foods (from abroad) be described? How can European companies enter the Japanese food market in an efficient and effective way? 

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