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Ageing Population

Differences among Generations

 Latest update: May 2022 

Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.

Report: Silver Market - Providing Products & Services for an Ageing Population

About the Report Dr. Silke Bromann offers an in-depth analysis of Japan’s ageing...