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Report: How to Advertise in Japan

About the Report 

In Japan, the advertising industry is dominated by the giant Japanese agencies. Historically, these agencies developed unique business customs which may seem a bit strange to Europeans. Should a European company decide to advertise in Japan, it is essential to understand how the Japanese agencies work and how advertising spaces are sold & purchased. This report provides the latest and detailed information to cover these topics, in order to help European companies make wise decisions in advertising in Japan.

Marketing and advertising

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use.

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