About Tourism

— Latest update: March 2022 —

Japan has been a vibrant tourism market and an increasingly attractive destination for international travelers before the border entry was rectricted due to COVID-19. Until 2019, the number of foreigners visiting Japan hit a record high of 31.88 million for seven consecutive years. Several recent events have further raised the profile of Japan’s tourist sites; including the designation of mount Fuji as a UNESCO world heritage site, the inclusion of" Washoku, traditional dietary cultures of the Japanese" to the Intangible Cultural Heritage list, and the announcement of Japan’s successful bid to host the 2020 Summer Olympics. Following these excellent results in recent years in terms of numbers of visitors, the tourism sector is emerging as a new economic driver for Japan.

Ministry of Land, Infrastructure, Transport & Tourism, White Paper on Tourism in Japan, 2021
Japan Times, Tourism emerges as a new economic driver for Japan, 2014

Table of Contents

• Overview
  • COVID 19 impact
• From Japan
  • Expectations for Tourism after COVID-19
  • Trends of Japanese travellers
  • Seasonality of Japanese travel
  • Overseas marriage tours by Japanese  
  • App and smartphone usage among Japanese travellers
  • How to promote EU destination to Japanese
• To Japan
  • Japan Heritage
  • Anime and manga as drivers of tourism
• Expert report
• Annual Report
• Further Reading
• Relevant Organisations and Trade Fairs