— Latest update: March 2022 —
Japan has been a vibrant tourism market and an increasingly attractive destination for international travelers before the border entry was rectricted due to COVID-19. Until 2019, the number of foreigners visiting Japan hit a record high of 31.88 million for seven consecutive years. Several recent events have further raised the profile of Japan’s tourist sites; including the designation of mount Fuji as a UNESCO world heritage site, the inclusion of" Washoku, traditional dietary cultures of the Japanese" to the Intangible Cultural Heritage list, and the announcement of Japan’s successful bid to host the 2020 Summer Olympics. Following these excellent results in recent years in terms of numbers of visitors, the tourism sector is emerging as a new economic driver for Japan.
How can European SMEs in tourism retail and distribution business compete with global OTAs?Today more and more tourism sales and marketing are done online and a handful of global Online Travel
What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows? This webinar will provide information on the Japanese Outbound Tourism flows, focusing on the most recent
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.