— Latest update: May 2022 —
The publishing industry is undergoing a major transformation. Even though the results appear to be slightly encouraging (especially for the newspaper industry), when compared to European or American industries the declining trend has been going on for some years. The root to this problem lies in the growing use of the internet and increase in digital content. Another factor is the onset disappearance of the oldest generations, who represent an important part of the cliental for what the printed papers and magazines are concerned.
Which media should you use to gain the maximum return on your investment when advertising in Japan?When entering the Japanese market, European companies experience many differences in how business is
How to grow your consumer products business in Japan? Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.