The publishing industry is going through a deep renovation. Even though the numbers still appear to be quite positive, especially for the newspaper industry if compared to European or American ones, the downward trend has been continuing for some years now. Nonetheless, the ongoing ageing population of Japan might still represent an important form of clients for what the printed paper is concerned. On the other hand, the printed books are suffering from the rise of digital competition, such as eBooks and other platform for literary digital content.
Japan Book Publishers Association, An Introduction to Publishing in Japan 2017 – 2018, 2018
Japanese Publication Association, Announcement of the Publication for the 2018 Market Outlook, 2019 (Japanese website)
Which media should you use to gain the maximum return on your investment when advertising in Japan?When entering the Japanese market, European companies experience many differences in how business is
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