Japan is the world’s third-largest advertising market after the US and China. Japan’s advertising expenditures for calendar 2017 totaled ¥6,390.7 billion, an increase of 1.6% compared with the previous year’s figure.

Dentsu, Advertising Expenditures in Japan, 2017

Table of Contents

  • Market Overview
  • Some Characteristics of Japanese Advertising
    • Use of Celebrities
    • Use of English
  • Advertising Regulations in Japan
  • Annual Report
  • Further Reading
  • Relevant Organisations and Trade Fairs
  • Expert Report