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— Latest update: February 2022 —
The Japanese luxury market is one of the fastest growing in all of Asia. Increased interest in luxury goods by millennials and GenZ are boosting the industry. Not only prestigious foreign brands are on the rise, but local luxury goods are also in high demand.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.