Japan seems to be a country hungry to increase sports and the sports industry as a whole within Japan. It formulated a ‘Sport basic plan’ back in 2011 that aimed at promoting sports among different age groups, enhancing international exchanges and competitiveness. In 2017 it followed up on this plan with the second ‘Sport basic Plan’. This plan aimed to further develop the 2011 goals as well as expand opportunities to experience, watch and support sports as a whole by actively promoting sports amongst the Japanese citizens.
Of course, the entire sports industry took a big hit due to the global pandemic, but these negative effects should recover over time. With the completion of the 2021 Tokyo Olympics, and a steady increase in sport participation in recent years, now seems to be a great time for European businesses seeking opportunities in the Japanese Sports industry.
How can technology SMEs based in the EU leverage their offerings to become relevant for the Tokyo 2020 Games? With the Tokyo 2020 Games being less than three years away, there are already plenty of
What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows? This webinar will provide information on the Japanese Outbound Tourism flows, focusing on the most recent
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.