— Latest update: March 2022 —
The Japanese pet market is highly directed towards dogs and cats, they had an ownership share of 11.5% and 10.1% respectively (2019). Related to them we can find a wide variety of supplies (toys and food) and services. During the fiscal year 2022, the pet industry market size is expected to reach 1.7 trillion yen. And already Japan has had four consecutive years of the increased overall value of pet food sales, reaching over $3 billion in FY2019.
But the most attractive aspect of this market, as a consequence of long-lived pets and their humanization, is this broad demand where specifications based on size, age and breed offer new niches to invest in. Even with the presence of Covid-19, this market will continue expanding.
What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows? This webinar will provide information on the Japanese Outbound Tourism flows, focusing on the most recent
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