— Latest update: March 2022 —
There is no precise definition of creative industries in Japan.
In fact, terms such as creative industries and creative economy did not exist in Japan before the 1990s. Instead, they relate to industries linked to lifestyle and culture such as design, artisan products, fashion, art, tourism, advertising and food. Creative Industries are an important part of the Japanese economy and as a result, the government is highly involved in a process of marketing these overseas.
The wide range of potential benefits to be gained from doing business with or in Japan can perhaps be best demonstrated by the considerable global popularity of Japanese culture. The widespread popularity of Japanese TV, cinema, food, theatre, literature, and fashion are just a few examples of how Japanese culture has captured the imagination of European and Western consumers for decades. This page aims to provide you with some information on the "Cool Japan" project, a government-lead strategy to promote and sustain the international popularity and appeal of Japanese culture.
What are the strategic insight, tactical guidance and real-life examples to succeed in the Japanese furniture and interior market?This webinar aims to present an overview of trends and opportunities
Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese jewellery market? The aim of this webinar is to: (a) present an overview of trends and
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.