The entertainment industry in Japan has traditionally been characterised by youth-based content. With the ageing Japanese demography, the sector is now in a phase of transition as it seeks to adapt to appeal to its older audience. The industry is also exploring and developing its activities overseas. Given that the evolution of technology has transformed the means of distribution, products are being made to be more accessible to global clients. With access to new client bases, a broader horizon is opening up for the Japanese entertainment industry. Find out more about Japan's leisure industry below.

About Leisure

The leisure industry was highly impacted by the coronavirus crisis, and Japan has experienced dramatic changes regarding the entertainment environment. However we can identify a number of popular Japanese leisure sectors.


Although the music business in the rest of the world has shifted towards downloads and streaming, Japan is just now catc

Pet Products

In fiscal year 2022, the pet industry market size reached 1.7 trillion yen. The industry is still expanding as it was estimated at 1.57 trillion yen in fiscal year 2019.


Japan seems to be a country hungry to increase sports and the sports industry as a whole within Japan.

Toys & Gadgets

Over the past few decades, Japanese popular culture and the toys associated with it, have become increasingly popular in Europe (Pokémon probably being the most obvious example).