— Latest update: June 2022 —
The Virtual and Augmented Reality Industry has been expanding rapidly in recent years due to the enormous potential for business and economic growth. Japan has long been a forerunner in developing gaming hardware and software and is regarded as a global leader in VR/AR technology. Now that gaming and entertainment companies and a wide range of industries such as healthcare, retail, manufacturing and tourism have been entering the VR/AR market for its application to their businesses. JETRO estimates that the VR/AR technology spending will double in 2023 from 2018.
JETRO, AR/VR Trends in Japan, 2020
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.