In 2012, the size of the Japanese market for nutritional supplements exceeded $7 billion. The single largest selling supplement was vitamin C, and 53 other nutritional supplement products enjoyed sales in excess of $2 billion. Despite these impressive figures, Japan’s vitamins and dietary supplements sectors remains largely underdeveloped. The comparatively high prices of these products in Japan masks low sales, which indicates that the Japanese market for nutritional supplements could be a lot larger than it currently is, with the right push.
What business opportunities currently exist for European SMEs seeking to invest in Japanese markets for pharmaceutical products and services?The agreement recently reached and finalising the
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.