— Latest update: August 2022 —
As of 2022, the Japanese Dietary supplement market accounted for a total of roughly 10 billion euros. Over the past years, one of the single largest selling supplements was vitamin C, and the market is also composed of 53 other products. As of 2022, the market is adapting to newer circumstances and the effects of the COVID-19 pandemic, thus witnessing a 2,6% drop of growth. However, the market remains full of potential as some consumer categories are growing and experts such as Tomoyoshi Kaijura - vice-director of Pharma solution, nutrition, health for BASF - still consider Japan as the "best place to supply functional food that consumers can consume every day without feeling that they're taking a pill."
Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of
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