— Latest update: May 2022 —
The Japanese soft drink industry appears to have decreased as a consequence of the covid pandemic. In fact, in 2019, the output decreased for the first time in five years. Nevertheless, the specific market drivers of the consumers are still the same. In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Japanese consumers, at the same time, are concerned with the environmental impact of their purchases. Great attention has been put in the last few years on PET bottles, thanks to their nature of recyclable recipients.
What are the characteristics of the Japanese market for organic and health food? Which future market development can be expected and how can the attitude of Japanese consumers towards organic and
How can EU food and beverages exporters test the compliance to the requested Japanese standards?To enter the Japanese market food and beverages need to respect the internal rules often different from
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