— Latest update: May 2022 —
The Japanese soft drink industry appears to have decreased as a consequence of the covid pandemic. In fact, in 2019, the output decreased for the first time in five years. Nevertheless, the specific market drivers of the consumers are still the same. In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Japanese consumers, at the same time, are concerned with the environmental impact of their purchases. Great attention has been put in the last few years on PET bottles, thanks to their nature of recyclable recipients.
What are the EPA opportunities for EU exporters of wines and spirits & beers to Japan?The EPA offers important market access opportunities for EU exporters of wines and spirits & beers to Japan as
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.