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By confirming its previous trends, the Japanese soft drinks market appears to be in good health: Expansion is continuing as well as ongoing competitivity and market opportunities. The dynamicity of this sector is also due to the growth of per capita consumption and the release of new soft drinks that better respond to the necessities of the Japanese consumers.
Japan Soft Drinks Association, Activities Report (Japanese), 2019
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No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.