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Organic food is one of the most recent trends in Japan, especially when it comes to health and sanitary concern. While not being one of the major producers of such food, Japan and its organic market are expected to experience a moderate growth boosted by an increase in awareness of the consumers in regard of organic food and increasing presence of foreign tourist in the countries. On the other hand, traditional trends have been carrying the organic food demand on the concern for the environment in recent years, while from 2011 (year of the Great East Japan Earthquake) the widespread attention to safety for food has been the main driver of organic consumption.
GAIN, Japanese Organic Market, 2017
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