— Latest update: April 2022 —
The Japanese food market was valued at $789 billion in 2020. Japan relies on imports from other countries for the bulk of its food supply. The Japanese market is highly competitive with consumers seeking quality, value, and convenience. One of the growing trends of the last few years is the increase in consumption of functional and healthy food, especially those with a high protein content. The Japanese consumers are focusing more on these sectorial products for various reasons, such as beauty effects and the ongoing transformation in an ageing society. Moreover, while many opportunities can be observed in exporting food to Japan, foreign producers should be extremely careful in meeting the strict requirements demanded by the Japanese law.
Is there a large premium food market in Japan and is it worth the effort for EU companies? Especially now after the pandemic? Yes, in so many ways…This webinar is targeted at EU food companies seeking
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.