— Latest update: April 2022 —
The Japanese food market was valued at $789 billion in 2020. Japan relies on imports from other countries for the bulk of its food supply. The Japanese market is highly competitive with consumers seeking quality, value, and convenience. One of the growing trends of the last few years is the increase in consumption of functional and healthy food, especially those with a high protein content. The Japanese consumers are focusing more on these sectorial products for various reasons, such as beauty effects and the ongoing transformation in an ageing society. Moreover, while many opportunities can be observed in exporting food to Japan, foreign producers should be extremely careful in meeting the strict requirements demanded by the Japanese law.
GAIN, Japan Exporter Guide – 2018 Exporter Guide, 2020
> For more information on Organic Food, please consult our targeted page
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.