The Japanese liquor market is one of the largest in the world with estimated annual sales of 4 trillion yen and growing consumption in several categories. Despite such figures, in terms of value, foreign liquor imports in 2016, at 266.4 billion yen (according to Japan Customs), accounted for a mere 6% of the total Japanese liquor market, including beer and beer-like products.

European Business Council in Japan, First Milestone Achieved: The EBC Report on the Japanese Business Environment, 2017

Alcohol in Japan is influenced by a number of social and economic factors. One factor is the resurgence in popularity of traditional alcohol and another is the fact that Japan is characterised by geographical differences in the type of beverages consumed.

  • General Information
  • Beer
    • Consumption
    • Production
    • Imports
    • Fair Competition Regulations
  • Ready-to-Drink (RTD) Beverages
  • Spirits and Liquors
    • Shochu
    • Whisky
    • Sake
  • Wine
  • Self-regulations in the Alcohol Beverage Industry
  • EU Countries PR Campaigns in Japan
  • EU-Japan EPA
  • Expert Reports
  • Annual Report
  • Further Reading
  • Relevant Organisations and Trade Fairs
Please log in for full access