— Latest update: March 2022 —
Japan’s status as a cultural superpower is perhaps best exemplified by the global popularity of Japanese cuisine. In addition to its international popularity, Japanese food also enjoys a reputation for promoting health and longevity, with its traditional emphasis on rice, fish, and seasonal ingredients. In 2013, UNESCO added “washoku – traditional dietary cultures of the Japanese” to its Representative List of the Intangible Cultural Heritage of Humanity.
It is important to note, however, that diets in Japan are evolving rapidly, shifting from traditionally rice-based meals to increasingly western-style meals featuring greater quantities of meat, eggs, milk, milk products and fats. Other notable shifts in consumption habits include an increasing preference for eating out or buying packaged food at the expense of home cooking and fresh foods, respectively.
> Click here for more information about EPA & Fruit and Vegetables
> Click here for more information about EPA & Geographical Indications
> Click here for more information about EPA & Malt, Starches, Wheat Gluten and Albuminoidal Substances
> Click here for more information about EPA & Processed Agricultural Products (PAPs)
> Click here for more information about EPA & Rules of Origin
> Click here for more information about EPA & Tariff Rate Quotas
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.