Bear in mind

If you would like pro-active support in entering the Japanese market, please do not hesitate to visit our support page, where you will find information on how to get the help you need.

The EU-Japan Centre manages an helpdesk on Japan matters, so please do not hesitate to send us your queries at our Ask a Question page.

Food & Beverage

Japan’s agricultural sector suffers from a combination of low productivity, high and distortionary levels of agricultural support (which places a burden on Japanese consumers and taxpayers) and a shortage of land suited to farming. These limitations undermine Japan’s farming sector and complicate its participation in bilateral and regional trade agreements that would boost its growth potential. To make matters worse, the Fukushima nuclear incident has made exportation harder and importation more volatile. Find out more about Japan's food and beverage industry below.

About Food & Beverage

Japan’s status as a cultural superpower is perhaps best exemplified by the global popularity of Japanese cuisine. In addition to its international popularity, Japanese food also enjoys a reputation for promoting health and longevity, with its traditional emphasis on...
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Alcohol

The Japanese liquor market is one of the largest in the world with estimated annual sales of 4 trillion yen and growing consumption in several categories. Despite such figures, in terms of value, foreign liquor imports in 2016, at 266.4 billion yen (according to...
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Cereals

Japan is both one of the world’s most technologically advanced nations and also a small-scale agricultural producer, making it a major importer of wheat and other cereals. The Japanese grain processing sector, especially its feed sector, was hit hard by the Great...
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Confectionery

A positive outlook can be highlighted for the Japanese confectionery market: It represents the sixth-largest domestic market in the world, with retail sales of US$ 9.4 billion in 2017. In the next few years, this number is expected to grow until 2022 at least: the...
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Dairy

Japan is the fourth biggest import country in the world for dairy products. The country needs to import almost 40% of its entire milk demand and imports 4.5 million dairy products.However, less and less people are engaged in farming and the agricultural industry;...
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Functional & Health Food

The Japanese food market was valued at US$ 769.5 billion in 2017. It presents element of a well-developed industry regarding aspects ranging from retail to hotel, restaurant and institutional food service. One of the growing trends of the last few years is the...
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Meat

The Japanese population is a traditional consumer of seafood, but meat consumption has increased gradually over recent years, especially among the younger generations. in 2016 Japan was ranked the world’s second-largest meat importer, after China, and was ranked...
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Organic Food

Organic food is one of the most recent trends in Japan, especially when it comes to health and sanitary concern. While not being one of the major producers of such food, Japan and its organic market are expected to experience a moderate growth boosted by an increase...
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Processed & Frozen Foods

The Japanese processed food market has traditionally been regarded as difficult to enter. However a the growing popularity of convenient and economical ready-to-eat meals which has opened...
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Soft Drinks

By confirming its previous trends, the Japanese soft drinks market appears to be in good health: Expansion is continuing as well as ongoing competitivity and market opportunities. The dynamicity of this sector is also due to the growth of per capita consumption and...
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