About Food & Beverage
— Latest update: March 2022 —
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Japan’s agricultural sector suffers from a combination of low productivity, high and distortionary levels of agricultural support (which places a burden on Japanese consumers and taxpayers) and a shortage of land suited to farming. These limitations undermine Japan’s farming sector and complicate its participation in bilateral and regional trade agreements that would boost its growth potential. To make matters worse, the Fukushima nuclear incident has made exportation harder and importation more volatile. Find out more about Japan's food and beverage industry below.
The Japanese liquor market is one of the largest in the world with an estimated annual sale of 3,5 trillion yen and growing consumption in several categories.
— Latest update: April 2022 —
In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
