Login / Register
Search
— Latest update: May 2022 —
In Japan, good design goes beyond beauty and is a driving force behind society’s development. Good designs have to be of great quality, purpose and be seen as such by consumers.
Japan Institute of Design Promotion, Mission
Although this market is difficult to enter, it is a very beneficial one for foreign companies. There already are many collaborations between European and Japanese designers, and the Covid-19 crisis has shown how design and home furniture is of great importance for Japanese spending increasing time at home.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
