— Latest update: May 2022 —
In Japan, good design goes beyond beauty and is a driving force behind society’s development. Good designs have to be of great quality, purpose and be seen as such by consumers.
Japan Institute of Design Promotion, Mission
Although this market is difficult to enter, it is a very beneficial one for foreign companies. There already are many collaborations between European and Japanese designers, and the Covid-19 crisis has shown how design and home furniture is of great importance for Japanese spending increasing time at home.
What are the strategic insight, tactical guidance and real-life examples to succeed in the Japanese furniture and interior market?This webinar aims to present an overview of trends and opportunities
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
This support is available for EU companies only. Please note that the validation process may take up to a couple of days and will be confirmed to you by email.
Hundreds of web pages with up-to-date information on Japan, more than 400 market reports and recorded webinars available as well as a lot of detailed information on Japanese business culture.