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— Latest update: March 2022 —
Japanese advertising and competition laws have been subject to government reform and restructuring in the past few years. The Japan Fair Trade Commission (JFTC) is one of the world oldest fair trade commissions. In the past, the JFTC was responsible for all aspects of advertising and competition law; however the newer Consumer Affairs Agency (CAA) now handles laws relating to advertising, while the JFTC focuses primarily on competition law, in particular the Antimonopoly Act.
> For information on legislation against unfair competition, visit our section on Unfair Competition Prevention
> For information on marketing issues, visit our section on Marketing and advertising
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
