Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use. Get to know them and learn about the tastes of the population. Colourful adverts, cute mascots, renowned celebrities: discover what attracts the eye of your future client.
> For further information on the legislation, visit our section on Advertising & Competition Law
Why do you need a marketing strategy in Japan?Each country has its own way of doing business and this is also true of Japan. Knowing the Japanese way of doing business would be useful when marketing
Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snack and beverage market?The aim of this webinar is to present an overview of trends and
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.