Marketing and advertising

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use. Get to know them and learn about the tastes of the population. Colourful adverts, cute mascots, renowned celebrities: discover what attracts the eye of your future client.

Table of Contents

  • Product
  • Advertising Market
    • Traditional Media
    • Internet Advertising
    • Promotional Advertising
  • Digital Marketing & Social Media
    • Social Media Market Overview
    • Apps
    • Search Engines
    • Influencers & Marketing
    • Social Media Advertising
  • Some Characteristics of Japanese Advertising
    • Use of Celebrities
    • Use of English
    • Colourful Ads
    • TV Advertising
    • Kuchikomi
    • Advertising Agencies
  • Regulation
    • Advertising Regulation
    • Social Media
    • Marketing Regulation
    • Digital Market Regulation
  • Expert Report
  • Annual Report
  • Further Reading
  • Relevant Organisations and Trade Fairs

> For further information on the legislation, visit our section on Advertising & Competition Law

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