Marketing & Advertising

 Latest update: May 2022 

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use. Get to know them and learn about the tastes of the population. Colourful adverts, cute mascots, renowned celebrities: discover what attracts the eye of your future client.


Table of Contents

  • Product
  • Advertising Market
    • Traditional Media
    • Internet Advertising
    • Promotional Advertising
  • Digital Marketing
    • Trends in Digital Advertising
    • Search Engines
    • Influencers & Marketing
  • Social Media
    • Market Overview
    • LINE
    • Twitter and TikTok
    • Instagram and YouTube
    • Facebook
    • Social Media Advertising
  • Some Characteristics of Japanese Advertising
    • Use of Celebrities
    • Use of English
    • Colourful Ads
    • TV Advertising
    • Kuchikomi
    • Advertising Agencies
  • Regulation
    • Advertising Regulation
    • Social Media
    • Marketing Regulation
    • Digital Market Regulation
  • Expert Reports & Webinars
  • Annual Report
  • Further Reading
  • Relevant Organisations and Trade Fairs
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