— Latest update: April 2022 —
If you want to sell your product in Japan, you need to be familiar with all the available distribution channels. You may find that your strategy will change after familiarising yourself with all the options in this sector, such as - for instance – the phenomenon of ‘Keiretsu’. In Japan, because of the way in which the distribution model is based, wholesalers are very important. Moreover, intermediaries play a huge role in the distribution system, and the way they function needs to be understood by foreign firms which desire to enter the Japanese market.
The European Union is the largest dairy supplier to Japan. What advantages do EU dairy products have in Japanese market?
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.