If you are targeting a Japanese company, it is essential to have a thorough understanding of the business model so that you can adapt your approach accordingly.
Successful business comes with good preparation. Knowing the specifics of the Japanese market is vital for any project to succeed. The unique customs of the country makes it difficult to understand, but the results can be very rewarding. The same goes for Japanese customers. Japan’s tastes and habits can be very different from those of the Western world; it is therefore essential to adapt one’s model in order to achieve a thriving business and a healthy relationship with the locals.
When trying to access a new market, it is crucial to know as much about it as possible.
This website and related activities are managed by the EU-Japan Centre for Industrial Cooperation, a joint venture between the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Japanese Government's Ministry of Economy, Trade & Industry (METI).
No less than 300 web pages with up-to-date information on Japan, more than 170 reports available as well as a lot of detailed information on the Japanese business culture.