As the world’s third biggest economy, the Japanese market is an excellent opportunity for European companies to export their products and/or services. Despite the geographical distance, exporting to Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) import successfully to Japan. This page intends to illustrate how feasible and profitable this trade can be, by way of several case studies.
Please also check our Library that lists the latest published case studies.
Within the frame of our activities in the Enterprise Europe Network (EEN), we published a 10-year anniversary booklet (2011-2021) highlighting some success stories of EU SMEs succeeding in Japan thanks to our EEN support.
JETRO as well regularly releases examples of success stories of foreign companies in Japan.